Ecommerce itself is starting to evolve. Mobile commerce is the next big thing.
For many experts, Mobile commerce seems like a natural branch of e-commerce. Of course people will buy from their mobile devices. What may be more shocking is the incredible growth of the percentage of sales that now come from mobile. In 2010, a mere 3% of purchases came from smartphones and tablets. That number jumped to 11% in 2012. This year, conservative estimates project it reaching 15% or more. As the popularity of the mobile ecosystem in general continues to skyrocket, so too will the number of purchases made from a mobile platform.
It is apparent that there is more to Mobile commerce than simply using a browser on a phone to buy products. However, the strengths of Mobile commerce can basically be summed up as a distillation of the strengths of e-commerce itself. Mobile devices allow for unprecedented convenience and accessibility while offering all the choice of the world wide web.
People tend buy stuff from convenience of their mobile device. In the past, if you saw something you wanted to buy while browsing your phone, it was a pain to purchase it. You’d have to remember it for later. With mobile apps and mobile-optimized websites, people are making more positive impulse purchases than ever before, which is great news.This has helped lot of store owners to get more sales.
A mobile website serves its purpose best when a person is searching for a product. It is much easier to stumble on or otherwise become aware of an online store if they have a mobile site.